The Sponsored Scroll

On our social media feeds, we encounter content from creators and influencers. While these professional users share authentic, relatable posts and videos about their lives and beliefs, they also monetise their content by getting paid to promote certain brands, products, and values. But, how visible is this commercial content? What rules should govern influencer content?

Based on real-life examples from Dutch influencers, decide what should be visible on social media and moderate influencer content using platform policies in The Sponsored Scroll.

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